Create a roadmap for linking between your own articles

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results.

Find posts that aren’t linked to

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things.

Number of outbound links

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . SEO in Withernsea is here. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link.

Social is important as an indirect factor

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. " Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees.

Social is important as an indirect factor

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. We know consumers want personal interactions with brands, but they also want them in real time

Focus on performance, user experience, and content

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. A strong linking structure and other internal SEO best practices can provide that. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication.