To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page.
What search engines cannot see
Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered.
Is there any significance to “Off page optimisation”?
If you produce great content, but no one’s there to see it, does it acquire links? One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Why do you need a Freelance SEO Consultant Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors.
SEO can help you with your offline sales
Gaz Hall, from SEO Hull, had the following to say: "At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms." Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services.
Quality content takes time and money
With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Modern SEO is about so much more than keywords and meta tags. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).
Less is always better
Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Top-ranking webpages in Google have shorter URLs.